The Business of Mattel's Barbie Doll

www.WatchMojo.com looks at the business of Barbie, aka. Barbara Millicent Roberts. Inspired by her daughter Barbara, Ruth Handler created Barbie and suggested the idea to her husband Elliot, a co-founder of the Mattel toy company. With two Barbie dolls sold every second of every day, Barbie is the most successful doll ever. Launched at the 1959 International Toy Fair for $3, Barbie initially sold over 351000 units in its first year in the market. With over 1 billion units sold since 1959 ...

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Keyword : $3 barbie